Marketing research is the search for information that will help you succeed in capturing market share. Marketing research focuses on understanding the "Customer" (buyers, consumers), "Company" (product design, promotion, price, placement, service, sales), and the "competition". The third relationship is a core element of marketing research. Companies must understand and respond to what customers want from their products. However, this relationship is always influenced by the competitors and how their products are accepted by your market. Thus, you must clearly identify the customer, company, and competition before developing a marketing research project.
There are several important factors to consider before you begin, including:
- Your customers and your product competition
- Awareness and image of your product
- Product Usage
- Problems with your product
But keep in mind, the most important thing in a marketing research is pengerjaanya process not on the result. Therefore, the key to a marketing research there is on the people who do the research. The person must understand the problems that brought in a marketing research is done and then use the information that is appropriate for the research work. This requires the identification of appropriate research questions, the respondent, methodology, analysis and reporting.
The question now is, should you do market research? If you look at the explanation of the above, the answer is definitely necessary. Whatever your company whether large or small, marketing research is needed to make the product that you produce is acceptable and does not become a failed product
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