Narrowing Focus

Most businesses will look for ways to expand its product offerings that can be sold. One brand or a store that sells a wide range of products and services.Contrary to intuition in general, to be successful (especially in the early stages of business development) the most effective way is to narrow the focus!How did it happen? what is clear and logical is not necessarily true. In business, more is less, and less is more. If you want to quickly grow, first you have to narrow down the range of products and services offered. Or if you are planning to create a company, you should offer a variety of products and services that are narrower than the existing store.Take the furniture, one of the many products which traditionally can be bought at the department store. Only by focusing on furniture, Gordon Segal and his wife to bring up a strong and healthy business. With 55 stores and revenues of US $ 275 million (1996).Look athletic shoes. Traditional shoe stores sell all kinds of shoes, but the network's most successful shoe stores in the United States is Foot Locker, which only sells athletic shoes. Network sales figures in 1500 this athletic footwear specialty store of 1.6 billion dollars per year (1996).Look coffee. Years ago every city in the United States have one or more coffee shops that sell everything from hamburgers to apple pie alla mode. So what did starbucks? they opened a coffee shop special special specialize coffee. The result? very impressive!When the company becomes the focus, the company will lose its power. The company will deploy its energy into too many products and too many markets.