David Letterman has a "Top Ten List." Stephen Covey wrote "Seven Habits" and John Maxwell discuss "Twenty-One Laws."Here are the "Top 9 Principle in Sales Success or Failure."Sales success principles: 1. Ask for HelpThe average producer is not good enough in terms of asking for help. This may stem from lack of confidence to acknowledge weaknesses in their sales process. Lack of asking for help because there is no commitment to do anything in order to succeed. If you ask for input, one would hope you do these inputs. In contrast, reputable manufacturers, have the confidence and no problem to admit that they are not perfect. They are also committed to doing things that support the success of the profession. They are looking for an advisor and mentor and understand that nobody becomes big by itself.2. Sales ActivityManufacturers with the highest revenue understand that sales activity
plan that is consistent is the key to finding new clients and boost
revenue.3. Eliminate Various reasonsManufacturer poor spend most of their time talking about the reason that they did not achieve the sales target; eg. increased competition, problems with operation. Manufacturers
invest the time to discuss how to achieve results, how to beat
competitors, how to improve / work around operational issues. They had a slogan, "We will be judged by results, not excuses."4. Leave the bad friendDo
you remember what your mother said, "Tell me who your friend and I'll
know what kind of person you are." This quote applies in sales. Tell me with whom you "hang out" and I'll tell what kind of person you are. People with kineja were mediocre happy "hanging out" with people who are also mediocre. Weekly agenda is a meeting that is always predictable: bring one reason in talks ..5. Remove arroganceTop producer who has reached the "pinnacle of success" could easily fall because of arrogance. Arrogant individual who will stop learning, because they are the best in the business. Competition continues to run, change, and grow.6. FocusManufacturer poor can work very hard. Lack of sales is not due to a lack of effort; only effort that is focused on the prospects, events and activities that are wrong. Good
manufacturers specify the client ideally with a clear and build a
strategy around each meeting, influence, and create value for a
particular client. They are very clear to whom they will sell and what will they sell. They will leave the prospect that does not fit with the ideal profile; and spend more time dengna his best clients. They left the prospect to contender who spends his time making the proposal unclear status.7. Organize your timeTop manufacturer is excellent in terms of scheduling. They set a very specific time every week for business development activities. They are very disciplined and not allow interference from outside
damaging important promise - a promise to themselves and work plans.8. Invest yourselfTop producer does not wait for others to make them look good (eg. Only attend sales training, only if the designated company).9. Immediate actionAre you ready to take a run-anacang? When
you wait for all the research done, perfecting a technique or improve
your presentation, a sales out there was getting a deal. Strive to perfect, but do not wait until it is perfect.
Most businesses will look for ways to expand its product offerings that can be sold. One brand or a store that sells a wide range of products and services.Contrary to intuition in general, to be successful (especially in the
early stages of business development) the most effective way is to
narrow the focus!How did it happen? what is clear and logical is not necessarily true. In business, more is less, and less is more. If you want to quickly grow, first you have to narrow down the range of products and services offered. Or if you are planning to create a company, you should offer a variety
of products and services that are narrower than the existing store.Take the furniture, one of the many products which traditionally can be bought at the department store. Only by focusing on furniture, Gordon Segal and his wife to bring up a strong and healthy business. With 55 stores and revenues of US $ 275 million (1996).Look athletic shoes. Traditional
shoe stores sell all kinds of shoes, but the network's most successful
shoe stores in the United States is Foot Locker, which only sells
athletic shoes. Network sales figures in 1500 this athletic footwear specialty store of 1.6 billion dollars per year (1996).Look coffee. Years
ago every city in the United States have one or more coffee shops that
sell everything from hamburgers to apple pie alla mode. So what did starbucks? they opened a coffee shop special special specialize coffee. The result? very impressive!When the company becomes the focus, the company will lose its power. The company will deploy its energy into too many products and too many markets.
The strategy of using flyers as a promotional tool will not be effective if: 1. The distribution is not in accordance with the target market2. The brochure does not look attractive target market In order to increase turnover, should be determined in advance who will be the target market. For example for students, households or companies. Determination of the target market have been based on the most market potential and can be reached in the short term.For
example, if the most potential market is students, because our site was
near a college, or school, then the distribution of brochures can be
done on campus or at school that we will make the target market. Whereas if the household has the most potential market, then we spread the leaflets into the housing complex. The part that is not less important is the design or appearance of the brochure that we make. To be attractive given incentives in the brochure, for example, in a
period of 1 month, for those who bring the brochures will get a 10%
discount, or given an interesting souvenir.I think consumers will be interested in two things: 1. Quality of work2. Competitive prices For it gave evidence by example - an example that the high quality of
your products, as well as the competitive pricing strategy should be. If
the conditions of the sale remain stagnant, meaning that you, need to
do a campaign with the aim to attract new customers is by the way, did a
demo in front of your counter, or any other promotional activities with
the aim of consumers are willing to come and try out the products you
sell.
There are two things I often hear from my marketing clients. First, they are not enough clients punyak - they tried hard to make sales targets are met. Often, within one month of their very busy so no time to sell its own and as a result, the business declined drastically. The second problem is capacity. In this situation, the client has a steady stream of business, but felt much load, fatigue and stress. If you are in one of these skenarion, you are not alone. Many entrepreneurs who suffer the same fate. The good news is that you can work together to solve these problems. The answer to this problem is to make the system - this system will push up the time and knowledge. By doing this, you can draw flow of clients into your business and better serve them with a much smaller effort. Here are tips to help your business so systematically:1) Delegate, delegate, delegate: Do you still compose the book or the book itself? If
so, ask yourself, "Is this activity is an important business
priorities?" Or is there something else that can be done to generate
revenue for the company? Delegate job that keeps you busy at the assistant. You can outsource graphic designers, copywriters, bookkeeping and website programmer to save money, time and effort. 2) Document the process: Take the time to write down the company's specific way of doing things. You
must have a specific method to close a sale, save the file, develop
proposals, determine pricing, and communicating with clients. By creating a "guide" for all these activities, you begin to standardize these processes. This will facilitate assistants or employees to step in and handle these tasks. Also facilitate you to repeat and determine actions so that no improvement over time. When the system works, they will lead to positive results. 3) Limit: It takes a lot of time and energy to it. And when you do it with a sudden, you lose time and money. Therefore, the best solution is to discipline the time. Categorize activities and create a schedule on your calendar, and stick to it. For
example, if you are calling the most important activities of your
clients, then plot the time for such activities every day or week. At that time, DO NOT reply to e-mail or start working on other projects. You must have a commitment to perform such activities. 4) Use autopilot: See your business to find out if there are activities that can be automated. For example, when someone sign your ezine, you can set the autoresponder to send a reply. Another example is putting a page on your website to answer all questions prospects. You can redirect the client to this page rather than spending time on the phone to answer the same question.
By
creating this system for a company, you will have more time to do
activities that you enjoy and things that can provide income. Start making process systems today and you will enjoy the rewards in years to come.
