When marketing a product or service, you need to have a firm understanding of your audience, the message, the offer was made, and the optimal timing for promotion.
Many new marketers who have experienced or make mistakes that result in poor performance in marketing. Common marketing mistakes can be avoided with careful planning, pay attention to detail, and ongoing measurement and evaluation.
If you are considering a traditional marketing, Internet marketing, or something that has not been tried before, be sure to avoid the following common mistakes:
1. Timing.
Maybe you have a complete list, fantastic deals, and products with a slick design, but if the timing is not right, as well as the results you get. As an experienced marketer, I have seen some very expensive promotion, but do not produce. This is because the campaign reached consumers at the moment they are not interested in buying the product. For example, sell snow shovels in July is not the right timing.
2. Failure Test Headline.
As the first thing read by your prospects, the headline is very important to attract buyers into the message, bidding, and the action you want them to do. Regardless of the medium, you have to continually test your headlines (or subject) to conduct a separate test and evaluate the response. This ensures that your marketing message attracts a large number of potential buyers.
3. Failure to Test Offers.
In direct marketing, the offer is directly correlated to 40% of your response. If you have the right offer, people will respond. There are other factors to consider as well, but in certain cases compelling offer is required. Offers range from discounts to "hurry while supplies last". Test your offers for optimizing response.
4. Have a good list.
By having the best deals and great design is still not enough. For some types of promotion, success is directly tied to the target list. With today's advanced tools, you will get a list segmented by demographics, psychographics, buying behavior, and other characters. If you are wondering where to invest your marketing dollars, used to develop the list with either or renting / purchasing a well segmented marketing list.
5. Relying on a Single Communication.
On average, consumers get more than 2,000 marketing messages every day. In fact, recent studies indicate that consumers need to look at your marketing message an average of 12 times before they actually pay attention. By placing a single ad in the newspaper or sending emails do not provide effective results. Determine the prospects for the medium used to collect information and develop promotions that suit your budget.
6. Not Measuring Campaign Effectiveness.
From time to time, your business requires a lot of marketing. Although businesses that you are a small and how to communicate to prospects, then you need some type of communication. Regardless of the size or cost incurred promotion, you need to monitor the results. This can be done with a simple recording or CRM systems are expensive. Noteworthy is that you need to record what works and what does not, so as to improve outcomes in the future.
7. Failure to Continue Dialogue.
After consulting for several large companies, I am amazed at how many failures to communicate with consumers. What often happens, consumers or businesses only hear from sellers when they buy again. If you have an established customer base, you have to work hard to cultivate. You need to spend a marketing budget to maintain them. Be sure to open the conversation with the consumer, get feed-back, and regularly communicate with them. This will help build your business in the long term.
If you are new in the field of marketing, has experience as a marketing professional, or want to enhance your performance, make sure you learn from the mistakes of others. To be successful, constantly working to improve the effectiveness of your marketing. 7 Avoid the common mistakes above, and you are on track to delivering tangible results.
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