Three Types of Customers

There are three types of customers that you will frequently encounter. Each has different interests of a product and may be interested in the product at different times in a sales cycle.Depending on sales, they may be played by one person or a different person. In general, the greater the sales, the greater the company were sold, which is usually done by different people. Does not rule out also by a group of people from a particular section. If you see a case like this, you need a persuasive communication.# 1 Type FinancierThey are interested in products that were first offered to ensure the company does not provide a very high price. However, most of them are also involved in the purchase decision stages. They also play a major role in the negotiations.Their main concern is cost, so do not try to explain the greatness of the product.Tools for financier is the supply and price list of competitors, along with a comparative study of "independent" that shows "best value".Sell ​​the financier by showing you a low cost compared to competitors. If the high production cost, show a low cost of ownership over the life of the product. You must also demonstrate how to buy your product, can save money and increase their profits.# 2 Type ExpertWhen people buy something that is not well understood, they require a skilled person to give his opinion.Experts need support use in buying products, so make sure what they get support from your company, from telephone technical services to the delivery of spare parts.When dealing with an expert, you have a great opportunity to demonstrate the benefits of the product. They will be interested in the technical features, which may, in practice, no significant use. If you get them, they could be the biggest asset.# 3Tipe UserIn large companies, namely those that require the user to decide on a winding road that big purchase. Computer users, for example, rarely determine the specifications of the computers they use.When selling to the user type, focus on how your product can solve their problems. Understand their difficulties, both from the application and how other products are not entirely helpful. Standard sales methods used to menggerakakn them at a profit, etc. features.Users are usually very busy, and learn to use the new product is important. They are also sensitive to the problems that limit the product. When a product fails, the warranty and support offered will not make them interested.