One of the biggest challenges faced by public accountants is how to find new clients. In the era of information technology and advanced as today, should it no longer be a problem of public accountants. The number of marketing tools that can be used also should be able to answer these problems. But in the field of accounting, marketing activity is a different and challenging activities. Need ideas "out of the box" in order to attract clients who want to use the services of a public accountant. Here are 5 methods and tools secret get new clients by using a variety of marketing tools.
1. Social Media MarketingEvery day we hear a lot about marketing through social media and how the success of the people who use social media as a method of marketing their products. Did you ever think to do it for your accounting services? Perhaps many public accounting firm that is not overly sensitive to these marketing tools. Whereas among public accounting firm there also have social media accounts such as Facebook, Twitter, LinkedIn and others. This is understandable, since most accountants are not necessarily familiar with the use of these social media marketing. Social media marketing does require a short time to be learned and practiced. But if practiced and implemented by Public Accountant correctly, this method will be able to capture more clients with little cost. Dare to try?
2. Publish ArticlesAs a certified public accountant, to be sure you have a variety of experience and knowledge of accounting, how to make good financial reports, how to solve the financial problems of the company and others. Why the knowledge and experience you do not you write an article that is interesting to read and widely publicized through social media you have, your public Akutan office website or blog that you manage personally. The way it classified as an effective way to attract clients. People who read the article you will find that you are an expert in the field of accounting and finance. It builds a trust and a desire to use science and services to improve accounting and financial problems at the company.
3. Create infographicsNowadays, people are a bit lazy to read articles that contain only text and text only. People will be more interested in reading an image containing a variety of interesting info in it. Picture containing the information currently popular with the name infographic. Yes, infographics today a medium of learning that the public interest, and you need to glance at it to be one way to get clients. How to? Easy, visualize the articles that you have created and posted to the infographic. This method is quite expensive because you need to hire the services of graphic design or animator if you want your infographic that perfect present. But you can make the infographic itself with tools and templates available in many web infographic maker for free. Just as publishing articles, infographics which contains information on how to best resolve the financial problems of the company will build reader confidence that you are a competent and reliable accountants. So they do not hesitate to hire your services.
4. Active Forums Discuss in Accounting and FinanceToday many discussion forums on the internet accounting and finance, ranging from formal to informal forum forum. If you become a member of the discussion forum, you should not just be silent reader. Was active in the activities of the discussion by providing comments are weighty and relevant to the discussion topic. With active in the discussion, members of the discussion will know that you are competent members. It is not impossible, of the many members of the forum is the manager of one of the companies that have the potential to become your clients in the future.
5. Looking for references from Old clients Classical methods are often made public accounting firm is looking for a new client references from prior clients. Most CPAs when it has completed a project from the client will immediately turn to busy looking for other projects. Rarely are thought to maintain relations with the "former" clients. Maintain relationships with clients who report keuangannyan construction projects we have completed the most important thing in the science of marketing accounting services. Because of the client is the one you will probably get a new client. Who began to re-establish communication with the "former" our clients. Just exchanged greetings in social media or send greeting greeting success or another in certain moments. If you do have the service to the client, you will always be remembered and may be referred to a business associate so that they use your services. But if you provide services that leave a bad impression, hmmm ..., you know your own answers.
No comments:
Post a Comment