Competitive Persona

As the name implies, competitive persona wants your product can improve their ability in "competition" in which he moved. You need to do is to show that your product can improve the ability and quality than others who do not use them. When describing your product kepda this type of persona, either directly or indirectly, avoid focusing on talks about the advantages of your product and company. Who want to be heard by this persona is what makes your product can improve its competitive value in the eyes of others. Handle type of persona is a little troublesome because it would require a lot of you and your product quality.

This type of customer persona is making quick decisions and think logically compared with other types of persona. Nevertheless, their emotions are indeed moving them to buy or use your product. Therefore, give treatment which can make it feel exclusive and more than the others. So he feels your product is your product is the right choice for him.