Customer persona is a fictional representation of buyers and users of your product. Fictional representation is useful for simulating acceptance, use and evaluation of your products either already on the market or which have not been released. By creating a customer persona, you can find out how to interact with less customers with the characteristics and backgrounds vary. Your interaction to customers can not be generalized to all types of customers, especially in terms of addressing complaints and evaluation of your product they already purchased. With good handling characteristics are different for each customer, the product and your company will get a good image as well. According to Bryan Eisenberg, an outline of customer persona models can be divided into 4 categories. 4 categories are as follows:
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