Steps to Create an Effective Marketing Strategy

In running a business, one of the most important is how a leader or business owner to determine the direction or marketing strategies or business marketing or business. Because, planning marketing strategy and will spearhead a major determinant of the success or failure of the business or its business.

Then, how the steps in creating an effective marketing strategy? In this article, the author will deliver a brief overview of how planning marketing strategy / marketing simple that should be performed by the owner or head of a business or business.

1. Market STP (Segmenting, Targeting & Positioning)

First determine Segmentation, Targeting and Positioning Market business or your business.

An activity segmentation is dividing a market into groups - groups of different buyers, who have needs, characteristics, or different behavior that may need your product or marketing mix (marketing mix) are different.

Targeting is the process of selecting and determining on a market segment that has been done before. Thus, the targeting process is a process by which we determine whether consumers would like to target or targets or business venture.

Positioning or Product Placement is the process of putting the product to fit the profile or the characteristics of the target market. This usually includes the price and quality of the product. Market STP process, especially Positioning is closely associated with the marketing strategy next step is the Marketing Mix.

2. Marketing Mix

important variables that will determine the marketing concept marketing strategy or business venture. Basically, Marketing Mix is ​​composed of 4P (product, prce, Place and Promotion), but as the development, now has an additional 3 variables (3P) are People, Process and Physical Evidence.

3. Build Creativity Marketing

Increasing levels of competition in the business world, the business must have a business strategy that is creative. An example is if first we do enough promotion through print media alone, but is now in line with the rapid advancement of technology and the rapid flow of information and the need for rapid and credible information is a requirement that must be fulfilled immediately.

One way is to maximize some digital media is now more and more users are looking for information channeled through the media, call it like a search engine or social media.

Here are some examples of digital media that can be maximized by entrepreneurs in the business of disseminating information to improve their competitive ability:

Company Website

Socia Media Facebook

Social Media Twitter

Company Blog

4. Consistency / Focus

When all the above strategies have been successful in our flats, which then needs to be done is kekonsistensan us in doing business. Consistent and focus on product and target market is important because we can determine the direction of the business or businesses for the future.

5. Evaluation

After running the business or the business strategy, do not forget to always perform consistently and periodically evaluasai. This is important because with this evaluation, we can find out if your marketing strategy is still relevant to our business target or not.